Choosing Affinity to help with its brand growth enabled this manufacturing company near Milwaukee, Wisconsin concentrate on its core strength. They know Affinity is there to help with brand growth and provide a reliable marketing process.  Services include: Outsourced Marketing Management, Strategic Marketing Plan, Marketing Calendar, Social Media


  • Client: Manufacturing Company near Milwaukee
  • Goal: Brand Growth
  • Affinity’s Marketing Services: Outsourced Marketing Management, Strategic Marketing Plan, Annual Marketing Calendar, Social Media

Background: This client is a pioneer in industrial work holding and automation technology. It’s a European-based manufacturer known for its complete line of innovative products. It focuses on growing its brand in the US.  Company leadership is committed to leveraging its position as a pioneer. This is important because their are many companies that imitate their products.

Solution: Affinity provided the company with outsourced marketing management , working alongside its business development team. Together, we created a strategic marketing plan and grew the brand’s market presence. They also took the team approach to developing an annual marketing calendar and social media calendar. Thanks to the calendars, marketing activities are completed on time. And because of this marketing tool, everyone is on the same page.

Results: Choosing Affinity has enabled company sales and customer service personnel to focus on their core strengths and goals. That means they have more time to develop and close sales. They know that marketing is there to help them grow their brand. The company economically added marketing to its competencies. The marketing calendar communicates who will do what and on what time frame. It ensures that deadlines are met and workflow is managed properly. The company quickly established a growing social media presence with a consistent flow of audience-centric, engaging content. Prior to working with Affinity, it built a solid following on Instagram and has now added Facebook and Linked In. These additional platforms significantly expand their reach. Noticeable improvements have been made to the content on the company website and trade show program.