Marketing is more than cool graphics. Count on marketing to build your company’s roadmap for profitable revenue growth. It’s having the in-house expertise to make the right decisions, preventing marketing initiatives from falling through the cracks and supporting business development.

We bring a track record of results and 20+ years in marketing strategy. Our proven process leverages the expertise and industry know-how your team already has. Working with your company leadership and key staff members, we facilitate the development of your marketing plan from start to finish. We get to know your organization inside and out.

Our process creates an actionable marketing plan customized to your needs, spelling out goals that guide behaviors, specific responsibilities and time frames. The focus is in on results.

Strategic Marketing by Michael Quill of Affinity Marketing in WI

Are any of these strategic challenges keeping you from reaching your goals? If so, we can be there to guide you.

  • Establish a great brand

  • Diversify the customer base
  • Go from reactive to proactive
  • Choose the right Growth Strategy
  • Tie marketing into your Business Plan
  • Make sure marketing supports each stage of the Sales Pipeline


Our proven process leverages your organization’s strengths.
It delivers a strategic marketing plan focused on your growth.

  • 1
    Current Situation Review: We analyze your organization inside and out to identify strategic competencies and what makes it unique. During this stage we scan your competitive environment to identify gaps. One of the tools we use is the SWOT Analysis.
  • 2
    Opportunity Identification, Target Market(s) and Strategy: Together we define your target market and determine an optimal position for your organization in the marketplace.
  • 3
    Goals & Measures: Marketing Goals and Measures for growth are set in this stage. Having a destination can be a very motivating factor.
  • 4
    Marketing Tactics and Action Plan: With the three previous stages in hand, the promotional mix to grow your business is selected and built into your plan.

Learn more about our Marketing Services:



Affinity Strategic Marketing, Inc. can help your company grow revenue, reach new markets, build awareness and create an action plan to make it happen. Get in touch if you need to develop a new marketing plan, tweak your current plan or fix a problem with your marketing