what small business owners should know about bloggingIf you’re a business owner, chances are good that you have a lot to say about your company, the product category and your industry.  Business owners like you have seen everything during their career.  That puts you in a great position to blog.

A blog provides many advantages to the small business owner.  Engage with prospects, build credibility, generate inquiries, help with search engine results, etc.

But here’s the challenge…some business owners don’t know how to start and maintain a blog.  That’s the reason for this article – to give business owners some suggestions about starting a blog.

There are several types of blogs so for clarity’s sake, let me explain which kind of blog I’m talking about.  In this article, I refer to the type of blog that offers readers free advice on how to solve their problems.  It’s up to you to decide how frequent your posts will be.  From my experience, once or twice per month is sufficient.

PROBLEM SOLVER

Selecting topics for your blog posts can be challenging.  The topics have to be issues that are important to your target market.  You may want to go through customer correspondence or pay attention to customer service calls to get some ideas about what challenges they face or problems they are trying to solve with your product.  These make great topics for blog posts.

CRAWLING BEFORE WALKING

Start a collection of topics you’re passionate about when it comes to your profession or industry.  The collection doesn’t have to be extensive, a few will do.  Jot them down on a piece of paper.  Better yet, create an MS Word file and record them electronically.   It will make it a whole lot easier to edit them when it comes time to expand on them.

Each of the topics or raw ideas in your collection will evolve into short blog posts.  The first step in writing your post is to outline it.  Think about the 3 or 4 main ideas to cover on the topic and then begin to write down your thoughts on them.   Target 600 to 1,100 words for each topic.  Folks will lose interest in anything longer.

START AS A GUEST BLOGGER

Do some research online to find existing blogs in your subject matter area that welcome guest contributors.  Review the specific topics and determine what topic might be missing from the discussion.  Help that blog fill the gap.  Understand the requirements they ask of guest contributors and make sure you follow them.

ASK A PRO

Seek out the help of a trusted web developer who can build a blog feature onto your web site.  The firm that developed my company web site using Word Press included a page for my blog.  It’s very easy to upload my blog posts using my dashboard in Word Press.

If writing isn’t for you, find someone you can count on to ghostwrite for you. They can show you their process for developing engaging marketing content, selecting different formats to make things more interesting and help you decide on the right “voice” or personality for your blog.  Affinity can help, give us a call.