Astute companies view marketing as an investment in growth.  They monitor the performance of their investments periodically.  Because marketing ROI is strategically important, data driven marketing decisions are part of their culture.

Know if your marketing dollars are being spent wisely and are serving the company’s business plan with these three fundamental building blocks.

Set Objectives & Goals

Plan your marketing with your eye on a specific Objective and Goal. In fact, these are two of the most important elements in your strategic marketing plan because they drive behaviors toward a desired end point.  Objectives (“Grow Revenue”) are broad in nature while the goals spell out the specific measure and timeframe (“Build market share from 20% to 25% next year”).  With goals established, your team can determine the proper mix of marketing tactics and budget.

Monitor Regularly

When it comes to great marketing, “set it and forget it” does not apply.  Therefore, successful marketing implementation requires regular monitoring and analysis.  It also ensures that marketing serves the company’s business plan.

data for marketing decisions

Leverage Data Science, Intel and Analysis for Better Marketing Decisions

It’s easy to generate data without insights, but you cannot gain insights without data. How do you turn data from multiple sources, systems and formats into better marketing decisions?

We believe that you possess “the knowledge in the room”. Most of all, our data science amplifies your teams’ ingenuity and creativity. How? It turns data into actionable business intelligence.

Data Preparation

Marketing data is scattered across multiple assets and supporting systems. Bring data from multiple sources, systems and file formats together to visualize patterns and gain greater insights.

Data Visualization

Quickly discover what is and is not working.  As a result, you can communicate a common truth to your entire team, focus on action and solve difficult business problems.

Data Analysis

Use historical data and modeling analysis to suggest probable future outcomes. Turn your data into the intel your competition can only dream about. What questions do you need answers to?

Contact Affinity to discover how a complementary data quality analysis can propel your marketing to the next level.