Q: How do I know if my organization needs Outsourced Marketing Management?
A: You’ll know if your organization experiences any combination of these symptoms:
- Marketing efforts don’t work
- Marketing initiatives lack follow through
- Sales and marketing aren’t aligned
Can’t afford a full time marketing employee
- No marketing measurements are in place
Q: How do I know when my company needs a strategic marketing plan?
A: There are times when it is critical to have a marketing plan. Here are three key times:
1Part of the yearly budgeting/planning process. A good marketing plan will paint a picture of what success will look like and how much to invest in marketing.
2Turning strategic opportunities into reality. Before a company introduces a new product or service, it must think through the target market needs, the timing of the launch, the set of marketing tactics needed to support the launch, the product’s market position, etc. These are all spelled out in the marketing plan.
3Fixing a problem / challenge. Poor sales performance, chasing the wrong goals, no measurements to drive behavior, reaction to a change in market conditions, the entry of new competitors all necessitate the creation of a marketing plan.
Q: What types of clients do you work with?
A: Most of our clients are small to mid-size companies that commit themselves to improving their marketing, growing their market presence and being more competitive. Clients are usually B-2-B (business–to-business) but many of the marketing processes and tools we deploy apply to B-2-C (business-to-consumer). Our clients have one thing in common – they recognize that marketing is an investment in their growth.
Q: What industries has Affinity worked in?
A: Manufacturing, Distribution, Medical Devices, Commercial Safety Products, Commercial Cleaning Products, Non-Profit, Service Organization, Automotive, Entertainment, and Education.
Q: What marketing activities do you do?
A: We perform the following marketing work:
- Business Plan Review
Outsourced Marketing Management
- Market & Competitive Research
- Press Releases & Media Relations
- E-mail Marketing
- Social Media Management
If your business requires other marketing specialists, we assist in finding and vetting them for you. We have relationships with professionals in other marketing disciplines that can be brought in where needed.
Q: What steps do you take when developing a strategic marketing plan?
1Current Situation Review: Includes a review of your organization inside and out to identify strategic competencies and what makes the company unique. Scan your competitive environment.
2Opportunity Identification, Target Market(s) and Strategy: In this stage, we define your target market and determine an optimal position for your organization in the marketplace.
3Goals & Measures: Setting Marketing Goals and Measures for growth will drive your organization toward success. Having a destination can be a very motivating factor.
4Marketing Tactics and Action Plan: With the three previous stages in hand, a company is ready to select the right mix of marketing tactics to grow the business profitably.
Q: Is Affinity an advertising agency?
A: Affinity is not an ad agency. Affinity will help manage your marketing vendors like an advertising agency, graphic designer, SEO specialist or web developer.
These marketing professionals provide a very valuable service. They tend to be project-oriented, which is different than Affinity. It’s our role to facilitate their efforts and help you leverage their contributions, depending on the specific marketing needs you have – just like a director of marketing would.