Working side-by-side with the client, Affinity helped create a results-oriented marketing process, leveraging this Milwaukee-based sign manufacturer’s industry expertise. Continuous improvement to the marketing content ensures the brand stays relevant and engaged with its strategic target audience. Services include: Marketing Content Development, Blog Writing, E-mail Marketing, Social Media, Media Relations


Client: Sign Effectz, Inc.

Affinity Services: Marketing Content Development, Content Management

Blog Writing, E-mail Marketing, Social Media, Media Relations

Background: Sign Effectz, Inc. is an innovative custom sign design and manufacturing company in Milwaukee with a unique story to tell its strategic target markets.

Solution: Affinity collaborated with the client on creating a reliable, effective process for producing and distributing marketing content. The process includes brainstorming, interviewing, writing and uploading content that tells the company’s brand story in compelling fashion.

Each piece of content has a specific purpose in supporting their brand and demonstrating to customers and prospects that the client understands their needs and is uniquely positioned to solve them. The stories we develop are succinct and relatable. Each blog post gets straight to the point. That’s because we recognize that customers need a reliable solution on their timetable.

Result: Sign Effectz, Inc. was recognized by the editor of Signs of the Times magazine (a sign industry publication) for the company’s innovative and sustained marketing practices. E-mail marketing campaign open rates and click-through rates consistently exceed industry averages.