Working side-by-side with the client, Affinity helped create a results-oriented marketing process, leveraging this Milwaukee-based sign manufacturer’s industry expertise. Continuous improvement to the marketing content ensures the brand stays relevant and engaged with its strategic target audience. Services include: Marketing Content Development, Blog Writing, E-mail Marketing, Social Media, Media Relations


Client: Sign Effectz, Inc.

Affinity Services: Marketing Content Development, Content Management

Blog Writing, E-mail Marketing, Social Media, Media Relations

Background: Sign Effectz, Inc. is an innovative custom sign design and manufacturing company in Milwaukee with a unique story to tell its strategic target markets.

Solution: Affinity collaborated with the client on creating a reliable, effective process for producing and distributing marketing content. The process includes brainstorming, interviewing, writing and uploading content that tells the company’s brand story in compelling fashion.

Result: Sign Effectz, Inc. was recognized by the editor of Signs of the Times magazine (a sign industry publication) for the company’s innovative and sustained marketing practices. E-mail marketing campaign open rates and click-through rates consistently exceed industry averages.