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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
Knowledge Drives Marketing Decisions
Astute companies view marketing as an investment in growth. They monitor the performance of their investments periodically. Because marketing ROI (return on investment) is strategically important, data driven marketing decisions are part of their [...]
How to Build Your Brand
Can a brand be built overnight? Of course, the answer is no. Building your brand requires persistence, effort and market knowledge. The reward for creating a winning brand comes when customers give their loyalty to [...]
Your Marketing Plan Checklist
The business world runs on checklists. Why should marketing be any different? They may not be the sexiest business tool, but a marketing plan checklist provides numerous advantages. They provide a picture of the [...]
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