“Affinity Strategic Marketing has proven to be a great help to me and my company in developing a sales cycle, identifying the gaps in our marketing and bringing our go-to-market strategy to a whole new level. Their focus is always on results, taking action and promoting continuous improvement in sales & marketing. They bring a keen sense of the big picture while paying attention to the details. If you want to grow your business, I would recommend using Affinity as a key resource.”
– Tim Mieritz, President, Snider Mold Company, Inc.
“Mike came in and helped us significantly improve our go-to-market approach, challenging our outdated tactics and bringing them up to speed. He introduced us to a methodology for identifying our most marketable assets and brought us the results we needed. We now have more bid activity and better brand awareness in our target markets. I recommend Mike as a solid professional.”
– Herb Katt, President, Katt Construction Corporation
“Mike is very focused on results and delivering value to the client. I have brought him in to support my sales group with lead generation and customer relationship building on several different occasions. Each time he has provided the leadership and professionalism we needed. His expertise in marketing, motivating my employees and coordinating events that generate sales opportunities is top notch. We are very pleased with the bottom line results Mike has produced for Busch Precision.
– Mike Mallwitz, President, Busch Precision, Inc.
“I’ve worked with Mike for a few years now. He and his company have helped take Sign Effectz, Inc. to the next level. We would highly recommend Affinity for your marketing needs! Thanks for the great work Mike!”
– Adam Brown, President, Sign Effectz, Inc.
“Our customer base was very concentrated. We brought Mike in and he did a fantastic job of helping us redefine our target market from large OEM’s to smaller tier two suppliers, a much better fit for our company strengths and weaknesses. We are now pursuing a sales growth plan suited to our capabilities and business goals that he helped us develop.”
– Ken Jeninga, President, Jeninga Bros. Metal Forming, Inc.