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STRATEGIC MARKETING 2018-04-17T17:16:48+00:00
STRATEGIC MARKETING PLAN DEVELOPMENT

You want to build your brand and grow revenue in a competitive marketplace. We’re here to help as your outsourced marketing team.

We bring a track record of results and 20+ years in marketing and strategy. We become part of your company’s business development team, working side-by-side with them, setting and achieving goals.

Marketing is more than just cool graphics, it’s the strategy for how your company will grow profitably. It’s having the in-house expertise to make the right decisions, prevent marketing initiatives from falling through the cracks and monitor marketing performance.

Strategic Marketing by Michael Quill of Affinity Marketing in WI

Are any of these strategic challenges keeping you from reaching your goals? If so, we can be there to guide you.

  • Establish goals
  • Diversify the customer base
  • Go from reactive to proactive
  • Choose the right Growth Strategy
  • Tie marketing into your Business Plan
  • Make sure marketing supports each stage of the Sales Pipeline

HOW WE DO IT

Our proven process leverages your organization’s strengths.
It delivers a marketing plan focused on your growth.

  • 1
    Current Situation Review: We analyze your organization inside and out to identify strategic competencies and what makes it unique. During this stage we scan your competitive environment to identify gaps.
  • 2
    Opportunity Identification, Target Market(s) and Strategy: Together we define your target market and determine an optimal position for your organization in the marketplace.
  • 3
    Goals & Measures: Marketing Goals and Measures for growth are set in this stage. Having a destination can be a very motivating factor.
  • 4
    Marketing Tactics and Action Plan: With the three previous stages in hand, the promotional mix to grow your business is selected and built into your plan.

Learn more about our Marketing Services:

OUTSOURCED MARKETING MANAGEMENT
LEARN MORE

LET’S TALK

Affinity Strategic Marketing, Inc. can help your company grow revenue, reach new markets, build awareness and create an action plan to make it happen. Get in touch if you need to develop a new marketing plan, tweak your current plan or fix a problem with your marketing

FREE ASSESSMENT