We understand the daily and strategic challenges faced in running a business, which means we focus on results. We assist our clients in growing profitable revenue, reaching new markets, developing an effective sales cycle and creating an action plan to make it happen. It’s about the results.

More Sales Opportunities
A precision machining company sought creative ways to grow revenue in a competitive market. Without a dedicated marketing staff, company leadership enlisted Affinity Strategic Marketing, Inc. to develop and implement a series of marketing events with their sales team. The Lunch & Learn events met their objective of creating new sales opportunities for the client sales team. They resulted in additional new orders for its core service. Event Marketing is now the number one lead generator for the company.

Revenue Growth
Many marketing tools are available for growing profitable revenue. However, the right mix is important based on budget and audience reach. Michael worked with a custom sign manufacturing company to develop and implement a targeted marketing communications plan that includes the right mix of Social Media, Content Marketing, E-Mail Marketing and Press Releases. The company’s annual revenue grew by over 20%, which is directly attributed to its improved marketing performance.

Integrated Marketing
Michael worked with a capital equipment manufacturer to focus the efforts of its business development on the creation and implementation of a short term marketing promotion. The promotion consisted of several integrated marketing communications tools: E-Mail Marketing, an improved Marketing Message and phone follow up by the client team. It helped the client in growing profitable revenue in a very challenging market.

New Lead Generation Techniques
Plastic Injection Molders know how challenging it can be to generate qualified leads.  The industry is highly competitive. Michael helped a well-established injection molder by facilitating the development of their Strategic Marketing Plan. The plan included market research, opportunity identification, action steps and new Lead Generation techniques. The company generates a third of its leads through techniques introduced to the company by Michael.

Your Target Market
For some companies, the shot gun approach to marketing is enticing. However, for a small Internet Retailer whose niche is environmentally friendly cleaning products, shot gunning was very inefficient. Michael helped the owners zero in on their target market.  He also helped improve their marketing message. This involved facilitating a new brand promise, revised marketing copy on its web site and tweaks to its online sales cycle. With Michael’s help the company’s re-focus on its core market segments boosted sales by 35%.